In astrology, the 12 houses can be seen as different parts of your personal brand. Each house is highlighting a unique aspect of who you are in respect to different aspects of your life. Understanding your personal brand through these 12 astrological houses is like finding different ways to express yourself and your story.
I like to think of the 12 houses as your personal brand roadmap, showing you where to focus your energy and how to navigate challenges. For instance, the first house is all about your self image and how you present yourself, whereas the tenth house guides you in aligning your brand with your career goals.
The 1st house in astrology represents your self-image and how you interact with the world. In personal branding, the 1st house represents the overall vibe you give off based on how you interact with all areas of life.
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The 2nd house in astrology is about your values and resources. It guides you in aligning your personal brand with what you value and how you can use your resources to support your brand. If you are selling a product, this house will also give you an indication of the types of goods that you will be successful in selling.
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Communication is key in personal branding, and the 3rd house in astrology emphasises the way in which we convey information. It's about how you share your message to your audience and market your brand message effectively.
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The 4th house in astrology represents your home life, roots and foundation. The fourth house also represents the father, or conceptually the way that you interact with the masculine energy. You can use the fourth house as framing of your background and lineage to build an even more engaging personal brand.
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The 5th house in astrology is about creativity and self-expression. It gives us an idea to find innovative ways to express your unique brand personality through visual imagery.
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The 6th house in astrology emphasises service and physical health. It can guide you in promoting a brand that emphasises wellness and giving back. More importantly, the 6th house shows you how you need to put in consistent effort to maintain a relatable personal brand.
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How you show up for others is crucial in personal branding branding and the seventh house represents this. It's about how you collaborate and align your branding through partnerships. It's ultimately how you you make other people feel and cast a reflection on who they are.
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The 8th house in astrology is about transformation and investments. It can guide you in rebranding or evolving your brand over time. If you are just establishing your personal brand, you can use the 8th house energy to add depth to your personal brand, making it more authentic and compelling to the audience.
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The 9th house represents your beliefs and philosophy. Use the 9th house in astrology to create a brand that reflects your values and beliefs. Well defined core values and principles that guide your personal brand make it trustworthy and brings in an audience that is aligned to you and your offering. Your beliefs can serve as a strong foundation for your brand's message and image.
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The 10th house in astrology is about your career and public image. It can guide you in building a brand that aligns with your professional goals. Use the 10th house in astrology to craft a strong, positive public image that reflects your values, strengths and leadership.
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The 11th house in astrology represents social network and communities. It can guide you in building a brand that resonates with your community and social circles. The 11th house encourages you to make a positive impact on your community. Use your personal brand to promote causes that are important to you and demonstrate your commitment to social responsibility. Your brand can inspire others to join you in making a difference.
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The 12th house in astrology is associated with spirituality, the subconscious mind, hidden strengths, and self-undoing. The 12th house encourages you to let go of limiting beliefs and self-doubt. To build a truly authentic personal brand, the 12th house in astrology shows us what limitations we need to break free from, how to embrace your true potential and encouraging others to do the same.
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By aligning your personal brand with the 12 houses in astrology, you can create a brand that feels authentic so that you can show up confident and magnetic.
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